![]() ![]() This platform would be simple to use and easy to onboard without any human intervention. We had a goal to build a robust platform to bring more supply of inventory to our marketplace. This methodology of sales-driven Merchant engagement (human focus for each Merchant and each deal coming live) was effective but what we needed was to scale, including quicker turnaround time. Historically in Groupon, Merchants were onboarded by our internal sales team. I kickstarted the process with a deep understanding of the Merchant journey directly from a market analysis study, Merchant feedback, connecting with our Market research team, Sales teams, and the Product team. ![]() I started my journey last year in Groupon, with a goal to design and build Engineering solutions for Merchant Self-Service. This will give you a sneak peek into how we are transforming the Merchant journey with our engineering solutions. Today, I plan to write about my journey in Groupon with Merchant Self-Service and its evolution. Self-Service is an industry-wide solution across domains to address the scalability of businesses, empowerment of end-users (Merchants in this case), and reduced turnaround time. ![]()
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